If you’re an event photographer, (in my case, equestrian) you know that you have a window of about two weeks to sell your photos. Once you’ve sold to the participants, local newspapers and magazines, and the planet’s population in general, you end up with a beautiful online gallery full of fantastic photos, period. The event now long forgotten, you slash your prices for Black Friday,
you’re practically giving them away on Cyber Monday.
Your last-ditch effort is holiday sales, but the delivery of prints is in the hands of a less-than-enthusiastic service which means, forget it in time for wrapping this year.
So, before you look at which camera you can sell to pay for gas to your next gig (official photographer of “Photos With Santa” at the local mall), consider the online world around you. Like… Facebook!
By now you have a sophisticated Facebook page with a really cool profile shot,
and a kick-ass banner photo,
so why not take advantage of your Facebook presence and sell photo downloads?
Not everyone can afford high-quality work, so quite often people will just screenshot one of your pictures to post on their own page. Don’t feel ripped off. This is both a compliment to your work and free advertising because it has your name on it. BUT, no one really likes someone else’s name shmeared across their photos.
Create a win-win situation. Sell your files, sans watermark, in Facebook formats for a price anyone can afford.
I think it’s a pretty easy sell. And let’s face it, the only people who are going to buy your photos now are the people in them, and many of them may not even know that you took their picture.
So, don’t lose your head… er, seat,
rise above the competition,
and to your fans and clients, you’ll come out a winner!
P.S. If you want to see the Facebook post I started running, here is the link: https://www.facebook.com/backhomeinbromont/
and my photo gallery is at: tomvonkapherrphotograpy.com